Academic Blogging Part 2: What is my blogging mission?

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Now you’ve decided to give blogging ago, you need to make a few plans. You need to identify the subject of your blog, the kinds of posts you want to write, and how you want to write them.

This is your editorial mission and the best blogs usually have some kind of framework to them to keep the content flowing. This could be something as simple as saying: I will try to write a post once a week, and if there is any news or updates regarding my personal research I will also then do a quick update post. But even in this relatively simple set up there are a few things to keep in mind.

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Academic Blogging Part 1: Why Should I blog?

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This is the first part of a five-part series aimed at helping staff get into the blog format in a more meaningful and engaging way. Through these five brief posts we want to highlight not only the marketing benefits but also the academic benefits of using your research blogs to give your work more traction.

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Social Media User Guide Part 3: What should I post?

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A common (and understandable) mistake that many people make as they’re diving into social engagement is to limit their content to promotional updates. Consider broadening your scope a bit as this will make your content more appealing and lessen the burden of creation. We have gathered a few ideas below in case you are ever stuck wondering what to post.

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Social Media User Guide Part 2: What platform(s) should I use?

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Currently the most-used social media platforms include Facebook, Twitter, Instagram and Snapchat. Each of these has unique features, strengths and weaknesses so it is important to choose the right platform for what you want to achieve. Below is a breakdown of each of these platforms and some information on how to get started

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Social Media User Guide Part 1: Language

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A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms that come along with the introduction of new technologies and platforms. We have compiled a list of the most commonly used terms in social media, which will help you get started. There is a link at the end of the post to a full glossary of terms in case we’ve missed anything.

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