Reposted from the Staff News Portal:
This introductory media training workshop aims to help staff enhance their understanding of how the mainstream media operates and build knowledge and confidence in interacting with the media.
It is designed in particular to support staff who may wish to build their external profile and research impact through media appearances or coverage, for example, as expert commentators on areas of specialism, or by publicising research activities.
Developed and delivered by the University’s Press Office, this workshop-based session is suitable for any members of staff who are interested in working more with the media, particularly research active academic staff. It may also be applicable to doctoral students.
The course aims to:
- Provide an introduction to the mainstream media
- Provide practical insights on the newsgathering process, with a focus on research news
- Explain potential benefits and risks associated with media engagement and how to manage both
- Offer advice on how to staff can give effective media interviews, including interview technique tips
- Provide real-world case studies and exercises to demonstrate principles
- Offer practical up-to-date insight into relevant media law and regulation
The next session will be held on Wednesday 11th October 2017, 9am-12pm. Further sessions are planned for the 2017/18 academic year.
To book a place visit the Staff Development pages of the Portal: https://ps.lincoln.ac.uk/services/hr/development/BookProgrammes/SitePages/Home.aspx