In addition to our Help Guides page, we have also created a few video guides to help staff get started with blogs and social media.
These short guides provide a visual walk-through of setting-up a new blog on the university blog network, enabling some advanced features for blogs, as well as using tools such as Tweetdeck, IFTTT, and Trello to help organise your social media and working processes.
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We currently have a range of help guides on the site aimed at helping staff in the creation of content for research blogs and social media.
In these we condense a lot of tips and tricks into bite-sized snippets to help you get the best out of your online content. As of now these help guides include:
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Now you have your posts ready to go, you have ideas for more, and you know when you’ll be posting and where you’ll be sharing them to in order to make sure they get as much reach as possible. The next and final thing to talk about are the resources you can use.
One of the biggest pitfalls bloggers face is accidentally infringing copyright, such as using images from a google search without checking whether they are copyrighted or not, or forgetting to credit authors. There are ways around this though.
You may spend a lot of time and effort writing a research article for a journal. So much so that once it has been accepted and published you’ll not want to think about it again. But why not change the end of your workflow slightly to include a couple of hours distilling that paper into an accessible and short-form version?
Now you’ve set up your blog, and you have a few posts under your belt. What do you do now?
Do not overestimate your visibility when you first start blogging. Every new blog needs time to build up its search engine rankings, but the more you post and the more you share your blog, the more you will see your readership increase.