Academic Blogging Part 2: What is my blogging mission?

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Now you’ve decided to give blogging ago, you need to make a few plans. You need to identify the subject of your blog, the kinds of posts you want to write, and how you want to write them.

This is your editorial mission and the best blogs usually have some kind of framework to them to keep the content flowing. This could be something as simple as saying: I will try to write a post once a week, and if there is any news or updates regarding my personal research I will also then do a quick update post. But even in this relatively simple set up there are a few things to keep in mind.

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Academic Blogging Part 1: Why Should I blog?

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This is the first part of a five-part series aimed at helping staff get into the blog format in a more meaningful and engaging way. Through these five brief posts we want to highlight not only the marketing benefits but also the academic benefits of using your research blogs to give your work more traction.

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Live Streaming

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As part of the college’s ongoing commitment to embrace new technologies in-line with the Online Content Strategy announced at the 2016 Away Day, we have introduced live streaming of events. This is the live broadcast of video over the internet direct to social media via a portable device such as a mobile phone or tablet. There are a number of apps and sites that will allow the streaming of live events, and for our purposes we are currently using Periscope, which when live sends a link automatically to the college twitter page and viewed directly in the app / on the site and can also be re-tweeted as the event goes on.

 

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Introduction

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This blog aims to be a one-stop-shop for the staff of the College of Social Sciences.

Here you will be able to contact the online media development team of the college, but you will also find an archive of useful guidance, links, and selected articles to help you get the most out of the university’s digital resources, generate your own externally facing content, and publicise your research through the effective use of blogging and social media.

Make sure you add this site to your favourites and do not hesitate to contact us if you need our help.

 

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