This is the first part of a five-part series aimed at helping staff get into the blog format in a more meaningful and engaging way. Through these five brief posts we want to highlight not only the marketing benefits but also the academic benefits of using your research blogs to give your work more traction.
A common (and understandable) mistake that many people make as they’re diving into social engagement is to limit their content to promotional updates. Consider broadening your scope a bit as this will make your content more appealing and lessen the burden of creation. We have gathered a few ideas below in case you are ever stuck wondering what to post.
Currently the most-used social media platforms include Facebook, Twitter, Instagram and Snapchat. Each of these has unique features, strengths and weaknesses so it is important to choose the right platform for what you want to achieve. Below is a breakdown of each of these platforms and some information on how to get started
A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms that come along with the introduction of new technologies and platforms. We have compiled a list of the most commonly used terms in social media, which will help you get started. There is a link at the end of the post to a full glossary of terms in case we’ve missed anything.